Google Analytics Flashcards by Erika Lang

Q

Within GA4, what are the 3 categories that imitate the Life cycle?

A

Acquisition: anything that involves building awareness of your product or service and acquiring user interest
Engagement: user interactions/sharing
Monetization: when a user becomes a customer and makes a purchase/measures how often they return to the site

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Q

How does GA

A

when your users interact with your business

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Q

How does GA define Monetization?

A

when a user becomes a customer and makes a purchase

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