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KPI development Flashcards

(16 cards)

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1
Q

What are some goal categories for Technical SEO?

A

Crawlability

Indexability

Site Architecture

Technical Health

CIST

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2
Q

Specify some KPIs for Crawlability

A
  1. Crawl Errors / Index Coverage Issues
  2. % of pages indexed vs submitted
  3. # of broken links (internal & external)
  4. Log file analysis insights
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3
Q

Why do Crawl Errors / Index Coverage issues matter?

A

It shows if search engines can access and index key pages

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4
Q

Why do the percentage of pages indexed vs submitted matter?

A

It identifies gaps in large sites.

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5
Q

Why does log file analysis matter?

A

It’s used to identify how search engines crawl your site.

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6
Q

What are some additional specific insights and KPIs that would come from log file analysis?

A
  1. Crawl frequency per bot type
  2. % of Crawl Budget Spent on Key Pages
  3. Bot Crawl to Index Lag Time
  4. 404/Redirect Crawl Volume
  5. Unused Pages Getting Crawled
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7
Q

Why does crawl frequency per Bot Type matter?

A

It shows which bots are visiting your site and how often.

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8
Q

What are some bot types (aka Crawlers, User Agents)?

A
  1. Googlebot (Google Search - desktop & mobile)
  2. Googlebot-News
  3. Googlebot-Image
  4. Googlebot-Video
  5. Bingbot
  6. YandexBot
  7. Baiduspider
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9
Q

What is a KPI for Indexability?

A

Pages with Noindex/Robot.txt issues

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10
Q

Why does the number of pages with noindex/robot.txt issues matter?

A

It flags pages from being hidden from search accidentally.

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11
Q

What are some Site Architecture KPIs?

A
  1. Average Click Depth (to key pages)
  2. Orphan pages
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12
Q

Why does Average Click Depth to key pages matter?

A

It tracks if important pages are buried too deep.

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13
Q

Why do the number of Orphan Pages matter?

A

It finds pages that aren’t linked internally and thus not discovered by crawlers.

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14
Q

What are some Technical Health KPIs?

A
  1. Duplicate Title/Meta tags
  2. Structured Data Errors/Enhancements
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15
Q

Why do duplicate titles and meta tags matter?

A

It affects SEO equity and CTR.

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16
Q

Why do structured data errors and enhancements matter?

Study These Flashcards
A

It helps with rich snippets and better SERP visibility.

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