What is graphology?
The physical appearance of a discourse event on a page
What is semiotics?
Refers to the study of signs and symbols
What is typography?
Refers to the font that is used and set out in texts
Serif font?
The italicised type of font with extra strokes added for effect
Sans-serif font?
The plain, easy to access font without added strokes
Signs?
Are a powerful act and tool of communication
Symbolic signs?
An accepted sign as an/a societal convention
Iconic signs?
The sign that resembles its signified object