lexical repetition
repeating the same words so we know whats being talked about
anaphoric referencing/ anaphora
pronouns refer back to the noun previously mentioned
cataphoric referencing/ cataphora
pronouns refer to a noun appearing later in a text
lexical substitution
using pronouns or different expressions to refer to the same thing
exophoric referencing
when a text refers to something outside of its own text
euphemism
more socially acceptable words, phrases or expressions
dysphenisms
harsher, more blunt, often taboo words, phrases or expressions