- A … layout is an invisible structure that underlies the page
- functions as a guide for the placement of layout elements.
- can help generate distinctive, dynamic images.
grid
We use grids in design to:
- keep order
- align
- bring an organized unity to
1. facing pages,
1. anentire publication,
1. a series of publications.
The first consideration when choosing a grid
is the …. it will contain
elemnts
If it is composed of many independent
paragraphs, the underlying grid should
break into smaller units.
* The tinier the grid units, the more choices
you will need to make about placement.
* The more placement options there are,
the greater the chance that unity will be
lost.
t
…. of the grid can lead to
the most interesting page designs.
Breaking out
how to breack out of the gride
Elements may cross over from
column to column, extend to the
end of the page, or extend onto
adjacent pages. This doesn’t mean
the grid will be completely ignored.
Everything on the page should …. with
something else. A grid is an effective tool
in insuring that text and images …
align
Break … only for emphasis and
sparingly within a piece
alignment
Rule of thierd
Visually divide your page into thirds.
* Place elements on the page within these
thirds for a more interesting and visually
appealing layout
For best appearance in facing pages,
…. should be sized progressively from
smallest to largest:
margins
- Inside
- Top
- Outside
- Bottom
The goal is to guide the eye
skillfully through the various
elements.
.
path
layout
- …are both used to bring
balance and harmony to page
design.
Grid structure and the path
layout
in the path layout there must to be
- There must usually be a clear
focal point, and a clear path
to the next element
G u i d e l i n e s f o r V i s u a l
H i e r a r c h y
- Establish primary message you want to present
- Call attention to lists of items by placing bullets
- Use white space
- Use** reversed type** to separate or emphasize
- Establish a **hierarchy **of type sizes for headlines,
subheads, text, etc. - Make the most important element Stand out.
- Position important information in the upper left
corner - Use rulers to separate information into groups.
