is a
Communication
Tool
poster
Typically posters include both
…. elements.
textual and graphic
A poster design needs to :
- convey information
- appealing to the aesthetic tastes of the audience
Types of Posters
POLITICAL POSTER
* AWARENESS POSTER
* PRODUCT & SERVICE PROMOTIONAL POSTER
* MOVIE POSTER
* EVENT POSTER
* EDUCATIONAL POSTERS
Questions Before Designing a Poster
- Who is it for ?
The language used and
messages given out - What is the purpose ?
What message will readers take
home with them? What will they
remember about your work? - What is the information ?
Content is highly visual, be
creative with choosing the
information
TEXT TYOES
I N A POSTER:
- Main headline
- Stand first
- Subheads
- body coby
Largest text and the first to be read.
main headline
Second piece of information to be read
(explain the main headline). Should be
smaller than for main headlines.
Stand first
Break blocks of text by introducing new
sections. Makes page less intimidating.
Subheads
This is the text containing the information.
Body copy
TYPES OF Laws of Grouping
- Similarity
- proximity
- closure
- common fate
- symmtry
- continuity
All else being equal,
perception leads itself to
see stimuli that physically
resemble each other as
apart of the same object.
similrity
All else being equal,
perception tend to lead itself
to see stimuli that are close
together as a part of the
same object.
Proximity
Refers to the mind’s
tendency to see complete
figures or forms even if a
picture is incomplete.
closure
When visual elements are
seen moving in the same
direction at the same rate,
perception associates the
movement as apart of the
same stimuli
Common Fate
The mind perceives objects
as being symmetrical and
forming around a center
point. The mind perceptually
connects two symmetrical
unconnected elements
Symmetry
Objects aligned along a line
or curve are perceived as
belonging together.
continuity
POSTER DESIGN TIPS
- Use a good balance of text, pictures, charts and graphics.
- Use arrows, number, boxes,headings to guide readers
through your poster. - Balance the composition.
- Color schemes: (think about the tones and hues)
- Have enough white space.
- People read posters from left to right and top to bottom.
DONT DO IN POSTER DESIGN
- Do not clutter the poster.
- Do not use large swatches of
colors. - Do not use clip art.
