I, Daniel Blake

Question 1

themes of Ken Loach’s films

Answer 1

• exploitation of working class
• resilience and humour of the working class
• indignity of unemployment
• impact of public institutions upon the individual
• left wing political ideologies

Question 2

kitchen sink realism

Answer 2

social realism that uses domestic situations of the working class
- living in cramped accommodation in the North of England, exploring controversial social issues

Question 3

produced by

Answer 3

I, Daniel Blake is a co production between British, French and Belgium production companies

Question 4

Behind the scene features to enhance realism

Answer 4

• use of on location filming
• regional dialect
• improvised dialogue
• using new/emerging actors

Question 5

Trailer features

Answer 5

• slower paced, documentary style editing
• realism
• non diegetic soundtrack, orchestral - emotive
• close up cinematography - connection with audience
• complex and raw subject matter (left wing ideology)
• pull quotes
• Palm d’or festival de Cannes winner
• Pre sold audience - star quality of Ken Loach

Question 6

BBC Films

Answer 6

• funding comes from the TV licence
• BBC must remain independent, impartial and honest

Question 7

challenges of independent films

Answer 7

• funding for production and distribution
• seen as a risk, cant offer the same commercial formula as Hollywood
• indie films struggle to compete with blockbusters in multiplex cinemas due to their more niche appeal

Question 8

independent film features

Answer 8

• low budget
• lack of star appeal
• independently funded
• reliant on word of mouth
• limited open release in cinema
• more niche
• more likely to tackle contemporary social issues

Question 9

Poster features

Answer 9

• grey concrete wall, acts as a visual metaphor for barriers and obstruction
• pull quotes, mark of quality
• fist held, power to the people salute
• “a Ballard for the common man”
• empowering title, individualistic story
• graffiti wall
• # WeAreAllDanielBlake
• identifying with an individual rather than a collective

Question 10

“I, Daniel Blake”

Answer 10

• making a statement against the system
• singular individual story

Question 11

Target audience

Answer 11

• 45+ ABC1 (Middle Class)
• Guardian readers
• regular cinema goers
• Socially and culturally conscious
• 12-25 politicised left wing audience
• Fans of Ken Loach/ indie films

Question 12

Traditional Marketing Campaign

Answer 12

• Posters in the London Underground
• press (the guardian, independent, observer, metro, times)
• television, TV advert breaks
• Mobile adverts, articles on the Guardian

“if you only see one film this year, see this”

Question 13

Trinity Mirror group

Answer 13

• print and digital campaign
• 10,000 cinema ticket giveaway
• masthead and front cover takeovers
• Daniel Blake given a column to talk about the social issues

Question 14

Success of Trinity Mirror group campaign

Answer 14

• 75% overall editorial rating
• 53% of readers said ‘My Britain’ column made them reflect on their own experiences
• 57% of audiences wanted to watch the film as a result of campaign

Question 15

Free Screenings

Answer 15

• aimed to build word of mouth and buzz
• 25,000 tickets given away ahead of the release

Question 16

Guerrilla/ social marketing

Answer 16

• projections on the house of parliament
• clean graffiti
• digital graffiti wall
• projections of Katie’s speech
• speech recital
• Facebook frame

Question 17

Success

Answer 17

• $3.5 million budget
• $15.8 million at the global box office
• On Disney Plus
• Won Best British Film at BAFTAS
• Won Palme D’Or at Cannes

Question 18

Production companies

Answer 18

Sixteen, BBC, BFI

Question 19

Distribution companies

Answer 19

BFI, EOne