Increase Conversions with Performance Planner

Question 1

By planning your Google Ads budgets in advance, you can?

Answer 1

1. Understand the future spend potential of current Google Ads campaigns to help drive budget decisions
2. Take advantage of seasonality to capture incremental opportunities
3. Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized
4. Find new opportunities to grow your sales volumes with Google Ads

Question 2

Google Ads Performance Planner - explanation?

Answer 2

A new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.

Question 3

How does it actually work?

Answer 3

forecasting | simulation | machine learning | validation

Question 4

2 reasons why it’s better than traditional forecasting?

Answer 4

accuracy | machine learning benefits

Question 5

4 Steps to use the performance planner?

Answer 5

Learn > explore > do > repeat

Question 6

3 Best practices for performance planner?

Answer 6

create separate plans for each marketing objective

set bids and budgets using non last-click conversions

regularly check your plan

Question 7

4 performance planner, best practices?

Answer 7

use non-last click attribution for conversions

create multiple plans for campaigns that have different marketing objectives

use the performance targets feature

use optimisation score in the recommendations page to improve your campaigns

Question 8

Additional factors to consider in budget planning?

Answer 8

seasonality | market share | growth