what is gender bias
distorted view of what behaviour is typical and atypical for men and/or women
what is androcentrism
research focused on men (neglect women)
what are the two types of gender bias
alpha and beta bias
what is alpha bias
tendency to exaggerate differences between men and women (devalues one gender)
what is an example of alpha bias
sigmund Freuds theories reflected the culture of his time when men where more educated and powerful than women regarded as superior
what is beta bias
tendency to ignore/minimise differences between men and women, assumes findings from studies of men will apply equally to women
what is an example of beta bias
fight/flight response - biological research usually conducted on male animals as female animals hormones fluctuate too much making research difficult so its assumed what’s true for males is true for females
disadvantages of gender bias
alpha bias can reinforce inequality within society - emphasising differences can lead to discrimination
gender bias may reduce validity - by overgeneralising findings lack population validity
can create harmful assumptions - by assuming equal findings major differences may be left out resulting in poor real lifer applications e.g medicine, therapies
what is culture bias
research judge people from other cultures using the standards of one culture (usually western)
what is alpha bias (culture)
occurs when cultural differences are exaggerated making one culture appear superior to another
example of alpha bias (culture)
bowlby argued that a child needs close attachment to one primary caregiver for development but in many other cultures multiple family members raise children together (sometimes viewed as worse) that exaggerates cultural differences suggesting western parenting is superior
what is beta bias (culture)
theories that ignore/minimise cultural differences assume all people are the same and therefore reasonable to use the same theories across all cultures groups
example of beta bias (culture)
intelligence testing - IQ tests used by western psychologists to study intelligence in many different cultures, researchers assume their view of intelligence applies to all cultures equally (African sitting gcse paper)
what is ethnocentrism
refers to the use of our own culture group as a basis for judgements about other groups,
this is a tendency to view the beliefs of our own culture as normal whereas others are strange
how can ethnocentrism show alpha bias
because one’s own culture is considered to be different and the consequence of this is other cultures being devalued
how can ethnocentrism show beta bias
if psychologists believe their world view is the only way
what is cultural relativism
idea that all cultures are worthy of respect and that in studying another culture we need to try understand the way a particular culture see’s the world
how can cultural relativism show alpha bias
where the assumption of real differences lead psychologists to overlook universals
how can cultural relativism show beta bias
behaviours that are statistically infrequent may be statistically more frequent in another culture
Disadvantages of culture bias
can overstate cultural differences - some behaviours are biologically influenced and fairly universal if we focus too much on culture we may ignore real human similarities e.g basic emotions
cross cultural research is expensive, time consuming and harder to control making it very hard
advantage of culture bias
promotes cultural awareness - highlighting culture bias forces psychology to recognise behaviour isn’t universal, showing the importance of individualist (USA) vs collectivist (India) cultures widening thinking beyond western ideology
what is free will
we are free to choose our own thoughts and behaviours
what is determinism
individuals behaviour is controlled by internal/external forces
what is hard determinism
all human behaviour has a cause everything we do is dictated by forces we can’t control