What does the Tannenbaum and Schmidt Continuum do?
Highlightes the range of different management styles available to a business
What is the Blake Mouton Grid?
Assesses managers on how much they care about their employees and production
Key points of Country Club management on Blake Mouton Grid?
- Manager is most concerned about her team members needs and feelings
- Assumes as long as members are happy they will work hard
Key points of Team management on Blake Mouton Grid?
- Most effective leadership style
- Leader is passionate about his work and does the best he can for people he words with
Key points of impoverished management on Blake Mouton Grid?
- Mostly ineffective due to low regard for creating systems that get the job done
- Little interest in creating a satisfying or motivating team environment
Key points of produce/perish management on Blake Mouton Grid?
- Manager simply believe their team members are simply means to an end
- Team needs are always secondary to its productivity
Key points of middle of the road management on Blake Mouton Grid?
- Manager tries to balance results and people
- Not as effective as continual compromise fails to inspire high performance to meets peoples needs fully
Role of stakeholder mapping?
- To categorise stakeholders in terms of their power and interest to know which to focus on
Role of market mapping?
-To identify how products are perceived against others in the market
What is meant by segmenting,targetting and positioning?
Segmenting - e.g age,lifestyle
Targeting- Kids,youth,working women etc
Positioning - e.g 2 min noodles
What are the 7ps of the marketing mix?
- Product
- price e.g price skimming & penetration pricing
- promotion
- place
- physical environment
- people
- process
