Ansoff matrix definition
a strategic tool to help a business analyse business growth
Architecture/origin definition
refers to the contracts and relationships within and around an organisation
Cost leadership definition
a strategy of seeking lower cost to allow a business to reduce prices and therefore increase sales and revenue
Distinctive capabilities definition
a skill or attribute possessed by a business
Financial resources definition
resources used to finance a business strategy and can include cash current assets and the ability to borrow finance for future operations
Innovation definition
developing a new product or process in the production of a product
Market development definition
the marketing of an existing product in new markets
Porters strategic matrix
identifies the sources of competitive advantage that a business might achieve in a market
Product development definition
marketing new or modified products in an existing market
Reputation definition
the operational factors concerned with premises equipment and other resources need to meet customer needs
Strategic decisions definition
long term and relates to achieving an overall goal
Tactical decisions definition
short term actions that help to achieve the strategy
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Exam Techniques6
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Formulas27
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The Market(1.1.1)31
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Key terms (1.1.1)18
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Market Research(1.1.2)32
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Key terms (1.1.2)25
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Market Positioning(1.1.3)15
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Key terms (1.1.3)6
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Demand(1.2.1)12
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Key terms (1.2.1)7
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Supply(1.2.2)12
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Key terms (1.2.2)3
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Markets(1.2.3)1
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Key terms (1.2.3)4
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Price Elasticity of Demand-PED(1.2.4)16
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Key terms (1.2.4)5
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Income Elasticity of Demand-YED(1.2.5)15
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Key terms (1.2.5)2
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Product or Service Design(1.3.1)18
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Key terms(1.3.1)12
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Branding and Promotion(1.3.2)23
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Key terms(1.3.2)16
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Pricing Strategies(1.3.3)31
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Key terms(1.3.3)8
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Distribution(1.3.4)26
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Key terms(1.3.4)11
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Marketing startegy(1.3.5)31
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Key terms(1.3.5)10
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Approaches to staffing(1.4.1)28
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Key terms(1.4.1)11
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Recruitment selection and training(1.4.2)27
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Key terms(1.4.2)7
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Organisational design(1.4.3)20
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Key terms(1.4.3)9
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Motivation and theory in practice(1.4.4)15
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Key terms(1.4.4)22
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Leadership(1.4.5)20
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Key terms(1.4.5)6
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Role of an entrepreneur(1.5.1)10
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Key terms(1.5.1)4
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Entrepreneurial motives and characteristics(1.5.2)9
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Key terms(1.5.2)7
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Business objectives(1.5.3)10
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Key terms(1.5.3)9
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Forms of business(1.5.4)24
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Key terms(1.5.4)9
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Business choices(1.5.5)5
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Key terms(1.5.5)2
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Entrepreneur to leader(1.5.6)10
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Key terms(1.5.6)1
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Internal finance(2.1.1)15
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Key terms(2.1.1)5
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External finance(2.1.2)44
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Key terms(2.1.2)12
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Liability(2.1.3)7
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Key terms(2.1.3)3
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Planning(2.1.4)10
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Key terms(2.1.4)8
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Sales forecasting(2.2.1)16
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Key terms(2.2.1)3
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Sales revenue and costs(2.2.2)14
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Key terms(2.2.2)6
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Break even(2.2.3)7
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Key terms(2.2.3)3
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Budgeting(2.2.4)18
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Key terms (2.2.4)6
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Profit (2.3.1)26
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Key terms (2.3.1)12
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Liquidity(2.3.2)15
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Key terms(2.3.2)15
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Business failure(2.3.3)15
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Key terms (2.3.3)5
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Production and productivity(2.4.1)38
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Key terms(2.4.1)9
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Capacity utilisation(2.4.2)10
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Key terms(2.4.2)5
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Stock control(2.4.3)20
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Key terms(2.4.3)12
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Quality management(2.4.4)16
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Key terms(2.4.4)7
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Economic influences(2.5.1)34
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Key terms(2.5.1)16
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Legislation(2.5.2)21
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Key terms(2.5.2)8
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Competitive environment(2.5.3)4
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Key terms(2.5.3)1
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Corporate objectives (3.1.1)8
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Key terms (3.1.1)4
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Theories of corporate strategy (3.1.2)25
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Key terms (3.1.2)12
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SWOT analysis (3.1.3)4
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Key terms (3.1.3)1
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Impact of external influences (3.1.4)37
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Key terms (3.1.4)6
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Growth (3.2.1)28
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Key terms (3.2.1)10
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Mergers and takeovers (3.2.2)29
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Key terms (3.2.2)4
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Organic growth (3.2.3)15
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Key terms (3.2.3)2
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Reasons for staying small (3.2.4)12
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Key terms (3.2.4)1
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Quantitative sales forecasting (3.3.1)24
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Key terms (3.3.1)7
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Investment appraisal (3.3.2)29
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Key terms (3.3.2)5
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Decision trees (3.3.3)7
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Key terms (3.3.3)3
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Critical path analysis (3.3.4)9
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Key terms (3.3.4)6
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Corporate influences (3.4.1)24
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Key terms (3.4.1)4
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Corporate culture (3.4.2)3
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Key terms (3.4.2)0
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Shareholders vs stakeholders (3.4.3)10
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Key terms (3.4.3)0
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Business ethics (3.4.4)12
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Key terms (3.4.4)0
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Interpretation of financial statements (3.5.1)9
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Key terms (3.5.1)0
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Ratio Analysis (3.5.2)12
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Key terms (3.5.2)0
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Human resources (3.5.3)0
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Key terms (3.5.3)0
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Causes and effects of change (3.6.1)0
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Key terms (3.6.1)0
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Key factors in change (3.6.2)0
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Scenario planning (3.6.3)0
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Key terms (3.6.3)0
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Growing economies (4.1.1)0
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Key terms (4.1.1)0
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International trade and business growth (4.1.2)0
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Key terms (4.1.2)0
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Factors contributing to increased globalisation (4.1.3)0
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Key terms (4.1.3)0
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Protectionism (4.1.4)0
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Key terms (4.1.4)0
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Trading blocs (4.1.5)0
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Key terms (4.1.5)0
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Conditions that prompt trade (4.2.1)0
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Key terms (4.2.1)0
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Assessment of a country as a market (4.2.2)0
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Key terms (4.2.2)0
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Assessment of a country as a production location (4.2.3)0
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Key terms (4.2.3)0
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Reasons for global mergers or joint ventures (4.2.4)0
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Key terms (4.2.4)0
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Global competitiveness (4.2.5)16
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Key terms (4.2.5)0
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Marketing (4.3.1)0
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Key terms (4.3.1)0
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Niche markets (4.3.2)0
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Key terms (4.3.2)0
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Cultural/social factors (4.3.3)1
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Key terms (4.3.3)0
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The impact of MNCs (4.4.1)0
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Key terms (4.4.1)0
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Ethics (4.4.2)0
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Key terms (4.4.2)0
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Controlling MNCs (4.4.3)0
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Key terms (4.4.3)0
