(definition) Affect
a person`s emotions or feelings that influence their thoughts, behaviours and decisions
(definition) Cultural theory
understanding how people`s values, beliefs, and social groups influence their views on decision-making
(definition) Hazard
an object, condition or process that threatens individuals
(definition) risk
the probability that a hazard will occur
(definition) Risk perception
how people view and evaluate the hazardousness of a situation or decision
(definition) Uncertainty
The degree to which the outcome of a decision is unknown