Techniques for Innovation
Brainstorming
Storyboarding
Mind Mapping
Excursion Method
Produce Improvement method
Osborn’s Checklist
Scenario Planning
TRIZ
Stage Gate
Types of Innovation
Group A
- involve incremental tweaking of existing products
Group B
- based on analogy
Group C
- wild ideas
Concept Map
- place any idea on a map and then group them into different groups
Model for Inventive-Ideation
5 topics of structure:
- Change: distort or adjust
- Copy: associate or random
- Combine: add or rearrange
- Separate: re-move or segment
- Convert: Transform or other-uses
Innovation Pipeline
Start with lot of ideas
Check them against the concept
Experiment
Pilot or make more of product
Launch product
Innovation Funnel
Idea Development
Discovery
Scoping
Build Business Case
Development
Testing and Validation
Launch
Disruptive Innovation
- a new technology meets an undeserved need
- technology and needs-driven
- produced by outsiders and entrepreneurs, not by market leaders
Primary Principles of Disruptive Innovation
- offers a different, new package of performance attributes that are only valued by niche consumers and have distinct disadvantages
- performance attributes that existing consumers value improve at rapid rates that new technology invade those established markets
- Starts with a niche product for a small population of underserved consumers until allow of the disadvantages are removed and the mainstream rapidly accept it and the technology becomes great.
EXAMPLE: Fitbit
Disruptive Products
- they spin off new a new company to introduce these new technology niches
- this is simpler and they topple industry leaders
