What is quantiative research
collect numerical data that is analysed using stats.
How is quantitative data gathered
by collecting quantifiable information from surveys tasks and experiments.
What is qualitative research
it is exploratory, we are gaining an understanding of underlying reasons
what methods are used for qualative research
focus groups, interviews to understand concepts such as intentions and motivations
how do we gain a representative sample
having larger samples and matching general characteristics of the population.
What are inferential statistics
uses sample data and helps us make inferences about the populations by drawing conclusions that are beyond our data.
What are descriptive statistics
describes our data in the sample not necessarily the population.Data refers to the observations of ppts scores on the variables. Descriptive statistics refers to the numbers that summarise the observed information.
what is a between subjects design
evaluate between-subject designs
what is a within subjectsd design
evaluate a within-subjects design
what is an IV
the one that is changed
what is a dv
can change as it is based on the IV . The outcome of the DV is dependent on the IV . It is what we measure.
what is nominal data
catagorical
what is ordinal data
ordered data with intervals that are not the same
what is interval data
has equal intervals between values
what is ratio data
same as interval but has an absolute zero
What are measures of central tendency
describes a tupical value on a variable
mode
median
mean
What is the mode
is the most common value which is mostly used for nominal data.
why is the mode problematic
it ignores a lot of the information about the scores. Only focuses on one value.
what is the median
is the central value when observations are ordered from low to high. Mostly used with ordinal level data or if it is skewed but only uses 1-2 data points.
what is the mean
you add up all the scores and divide by the number of values. May be affected by extreme values
What types of models are central tendency
they are statistical models . Modells are smaller simpler ersions of what we want to look at. Not particularly accurate
Describe a normal distribution
bell-shaped and symmetrical. Majority of the values are in the middle as the mean, mode and median are close together