Stereotypes are not necessarily incorrect. Example ->
Stereotypes regarding gender differences in abilities and behavioral tendencies often have considerable descriptive accuracy.
2 primary dimensions of stereotypes
Etic (“outsider”) statements
Refer to distinctions judged appropriate by the community of scientific observers
Emic (“insider”) statements
Refer to distinctions that are significant, meaningful, accurate or in some other fashion regarded as appropriate by the actors themselves
What can be said about cultural differences between countries?
Differences found between countries may be small, but still meaningful. e.g. small change in average temperature can lead to extreme hot weather instead of just the right temperature.
Characteristics of the etic approach
Choice patterns in the Etic approach
Geert hofstede Etic approach: 6 dimensions
3 strengths of Hofstede’s Approach
3 weaknesses of Hofstede’s Approach
2 dimensions of Roland Inglehart (World Value Survey)
2 kenmerken traditionele aanpak WVS
3 kenmerken Secular-rational aanpak WVS
Traditionalism emphasizes (Secular-rational is the opposite)
3 kenmerken Survival dimension WVS
3 kenmerken Self-expression dimension WVS
Survival value emphasize (Self-expression the opposite)
2 Strengths Inglehart’s Theory
Weakness Inglehart’s Theory
Items and dimensions have limited managerial relevance
Implications for management (Power Distance)
Implications for management (Uncertainty Avoidance)
Implications for management (Individualism-Collectivism)
e.g. (I) Contractual relationship – (C) Moral nature
Implications for management (Masculinity - Femininity)
e.g. (M) Live to work, high income – (F) Work to live, less work