why is studying humans hard?
human behaviour is mulitply determined w/ many ingredients (characteristics of upbringing/pesonaility/physical capabilities, etc.)
doing the exact same thing will not get your the exact same outcome like baking a bread
what is an example of a question that’s hard to answer
whether a person will go back into a fire to save a cat
does
what is experimenter bias?
experimenter has an effect on the study
why should we care about methods?
a lot of science everywhere - results all over the news - relevant to us humans: working out, food, sleep, sex, studying, dieting, medicine
must be able to evaluate source (and consider methods) before following advice
scientific part is solved - vaccines are being developed quickly
need to convince people - scientific literacy
what is the ultimate goal of the science?
understand why things happen to predict AND change the future
what to know to what extent X CAUSES Y - want causality not just correlation, must develop evidence for it slowly across many studies
what is empiricism
watching
what are the 3 ways of XX? which one has dominated in psychology?
experiment
what kind of result does observation lead to?
correlational studies - record/measures of different variables to see if they covary (follow same trends)
w/ Pearson’s coefficient: 1 is entirely correlated, 0 is not correlated at all (unrelated)
who invented random sampling and random assignment to condition?
Fisher
how do we define an experiment? what does it enable?
MANIPULATION - only one element/variable of a condition is different
if outcome is different across conditions, will have SOME certainty that manipulation caused that difference. can make a CAUSAL CLAIM
what’s an example of an experiment?
ERN (Error Rooted Negativity) - get a tick if made an error
neurons of boneXX measured by electrodes
spider-phobics doing a task and had spider Loreta come up to their phase
independent variable: presence of spider
conditions: within-study design (get both conditions within same trial - best control is within ourselves)
dependent variable: ERN activation
when should we observe vs experiment?
can’t manipulate everything - in those cases, observe (use correlational data) or quasi-experiment.
ex. age, race tidal waves / earthquakes
can correlational data or quasi-experiments generate causal evidence?
yes, but will be weaker and needs to be paired with other evidence
how can we conclude that a manipulation caused differences?
by generalising results
ensure sample is random - random sampling
what is the benefit and limitation of random sampling
maximize odds that our results generalise (and we don’t have a cohort effect)
can’t randomly sample from everyone on the planet. end up being convenience samples
what sample of people does most research come from?
WEIRD: Western, Educated, Industrialised, Rich, Democratic. represents 12% of worldwide population
mostly on psychology undergraduates + rats
what is important to look at when reading news/claims?
who is the sample made up of
how far should the claim go
is it possible to study volunteers?
yes - all studies (since ethic board created) uses volunteers
what is snowball sampling?
sample is not random since communities are similar - not representative
what is random assignment
randomise which condition a participant is assigned, such that the random noise is cancelled out (characteristics are evened out (non-systematic) enough
what is the important when comparing different conditions (ex. snakes vs spiders causing fear)?
also need a control group (good study will have multiple - example placebo group)
provides interpretability for direction of comparison
what is the control group important for?
determining direction of effect
AND
if effect is actually different from the baseline
what are the types of blinding?
why is blinding useful?
single-blind: participants may want to help out with (or work against) research - no direction so if everyone does it, cancels out
double-blinding: prevent experimenter bias