Lecture 8 Flashcards

(2 cards)

1
Q

Mailed Questionnaires vs. Collective Administration [2]

A

Mailed: Questionnaires are sent with a return envelope. They generally suffer from a low response rate (often 25-30%) because there is no researcher present to motivate the respondent,.
Collective: Administered to a “captive audience” (e.g., students in a class, conference participants). This yields a high response rate because the researcher is present to explain the purpose and ensure collection

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2
Q

Pilot Testing (Pre-testing) [3]

A

Pilot testing involves a small-scale trial run of the questionnaire on a group similar to the study population.

It is critical for:

Discovering errors: Checking the validity/reliability of questions and the time taken to answer.

Reactions: Ensuring questions are not too sensitive or threatening and are clearly understood.

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