lesson 2

Question 1

1. Visual style:

Answer 1

: used to define the appearance of an application. It defines a common style to be used and adopted by multiple components.

Question 2

2. Crowdsourcing

Answer 2

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content

Question 3

3. Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics. For example, restaurant chains use geographical areas to arrange several restaurants in a division.

Question 4

4. Executive buy-in:

Answer 4

Refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

5. Flat organizational structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, or job titles. Other than the company owner or very few managers, everyone is seen as equal and has an equal voice in the company decisions.

Question 6

6. Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service. A functional structure usually has a central manager for communication with other departments.

Question 7

7. Hybrid organizational structure

Answer 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

8. Matrix arrangement

Answer 8

: Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members

Question 9

9. Social characters

Answer 9

essentially adaptive to the dominant mode of production in a society. The concept describes the formation of the shared character structure of the people of a society

Question 10

10. Business to business (B2B):

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

11. Brand recognition

Answer 11

how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 12

12. Business to consumer (B2C

Answer 12

communication is all outbound communication the business publishes for consumers. Outbound communication can be one to one conversation between the business and a single consumer or it can be one to many conversations between a business and all of its followers on a social media platform.

Question 13

13. Company culture:

Answer 13

the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Question 14

14. Consumer to business (C2B):

Answer 14

communication is inbound from the customer to the business. This type of communication has greatly expanded in companies that are active on social media.

Question 15

15. Consumer to consumer (C2C):

Answer 15

communication is two-way communication between consumers. C2C is very important in social media and for businesses because it is the social media equivalent of word-of-mouth advertising.

Question 16

16. Core business goal:

Answer 16

Company owners or executives develop the core business goals that directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service.

Question 17

17. Crowdshaping

Answer 17

reacting to data about a group of people and making changes to the situation in real time

Question 18

18. Employee advocacy

Answer 18

The practice of employees being brand promoters

Question 19

19. Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making. Everyone can focus on what they do best. With holacracy, roles are formed around the work, not the people.

Question 20

20. Landing page

Answer 20

a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitor’s information in exchange for a desired offer.

Question 21

21. Medium organizational structure

Answer 21

have fewer layers but still have a hierarchical structure. There is still a command structure in place, but communication moves freely in both directions.

Question 22

22. Mission statement

Answer 22

defines why the company exists and its purpose

Question 23

23. Organizational arrangement

Answer 23

how a company groups its employees together

Question 24

24. Organizational structure:

Answer 24

of a company refers to the number of managerial layers a company has (its hierarchy)

Question 25

25. QR code:

Answer 25

: is a two-dimensional version of the barcode, typically made up of black and white pixel patterns.

Question 26

26. Referral link

Answer 26

Links from non-owned social media sites that direct users to company owned sites

Question 27

27. Return on investment (ROI):

Answer 27

is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments

Question 28

28. Social tone

Answer 28

how you use your voice in different situations. Social tone is how you say something. Social tone includes the type of language you use (conversational, professional, and so forth), the way you construct sentences, and the manner in which you use words

Question 29

29. Social voice:

Answer 29

a company is based on how the company wants to be perceived. Is the company tried and true with a mature voice? Is the company a young startup that wants to be thought of as trendy?

Question 30

30. Tall organizational structure

Answer 30

multiple layers of management and are organized in a hierarchical layout, a few individuals, usually the executives or board of directors, make all the decisions and have the most authority

Question 31

31. Referral traffic:

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site. You can easily track referral traffic using analytic programs, such as Google Analytics, to see how many visitors are coming from a specific social media platform.

Question 32

32. Color Palette

Answer 32

: a set of colors used together. The color palette your brand uses might already be set in stone if the business is well established