lesson 4

Question 1

1. A/B Testing

Answer 1

method of comparing two versions of a piece of content against each other to determine which one performs better.

Question 2

2. Call to Action (CTA)

Answer 2

text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

3. Editorial Calendar

Answer 3

used to plan content postings and engagement activities on social media platforms.

Question 4

4. Game Dynamics

Answer 4

the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

5. Game Mechanisms

Answer 5

elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

6. Gamification

Answer 6

integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.

Question 7

7. Infographic

Answer 7

a hot trend in social media. Are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Question 8

8. Keyword

Answer 8

strategies can be an important part of a social media campaign.

Question 9

9. Kick-Off meeting

Answer 9

the first team meeting for the campaign.

Question 10

10. Metrics

Answer 10

are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.

Question 11

11. Qualitative Metrics

Answer 11

are harder to gauge because they are measurements that are based on observations.

Question 12

12. Quantitative Metrics

Answer 12

are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.

Question 13

13. Social Media Campaign

Answer 13

is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Question 14

14. Social Media Funnel

Answer 14

a series of phases that a target persona or audience member goes through when interacting with a company on social media.

Question 15

15. Status-Based Workflow

Answer 15

Everything in the campaign is based on the status of the content.

Question 16

16. Task-Based Workflow

Answer 16

Everything in the campaign is based on a series of tasks that need to be performed.