What is traditional advertisement?
Advertisement on prints. Flyers and newspapers.
What is above-the-line advertisment?
Where a mass media audience is used to promote brands and reach out to target consumers.
What is traditional advertising?
Used to promote products via print, magazine, fliers etc
What is above-the-line advertisement?
Where a mass media is used to promote brands and to reach out to target consumers.
What is Web 2.0 technologies?
Known as tge ‘second phase’ of the internet, where web pages and technologies are interactive and collaborative.
What is below-the-line advertising?
A more one-to-one form of advertising e.g. handing out leaflets, stickers ect
What is cross media?
Cross media is the practice of delivering the same message or content through out different media platforms.
What is an example of cross media?
McDonald’s uses cross media by making adverts for their brew grinch box meal, whilst also having bill boards advertising it aswell.
