What is a mainstream audience?
An audience that consume a product that appeals to a wide audience of age groups and cultures e.g marvel movies
What is a niche audience?
A small audience that consumes media of a very specific interest e.g the guardian
What is BARB?
Broadcasters audience research board, which collects viewing figures
What is RAJAR?
Radio joint audience research,collects listening figures for over 300 radio stations
What are NRS social grades?
Are categorised from A-E and are based of different job roles and income.
What is PAMco?
Provides cross-platform membership data for print.
What does demographic profiles include?
-age
-gender
-ethnic group’s
-location
-lifestyle ect
What is more of address?
The way a media product communicates directly with its audience.
What is uses of gratification theory?
Why audiences interact with certain media products:
-escapism:to escape from the reality
-personal relationships: use it as talking points
-personal identity: shaping their own subcultures’
-surveillance; too find out info
