Macro + Micro Factors

Question 1

Understanding the economic cycle

Answer 1

Macro

Question 2

Use of reliable economic cycle forecasts

Answer 2

Macro

Question 3

Estimate demand
(best case, pessimistic case, optimistic case)

Answer 3

Macro

Question 4

Estimate current market share and targeted market share

Answer 4

Macro

Question 5

Calculate estimated captured demand and growth rates

Answer 5

Micro

Question 6

Define pricing assumptions by client segments and under different scenarios

Answer 6

Micro

Question 7

Define variable and fixed costs

Answer 7

Micro

Question 8

Define assumptions for needed initial investment outlays

Answer 8

Micro