Market Environment Components

Question 1

Suppliers

Answer 1

Individuals or agents who provide raw materials, transport, and other services to the business.

Question 2

The Market (Customers/Consumers)

Answer 2

All people who have money to buy goods and services.

Question 3

Competitors

Answer 3

All businesses that provide similar products or services for more or less the same target market.

Question 4

Intermediaries/Agents

Answer 4

Businesses that play a role in distributing and promoting goods and services to customers.

Question 5

Civil Society/Other Organisations

Answer 5

Organisations that deal with social problems and may influence the business.

Question 6

Non-Government Organisations (NGOs)

Answer 6

Organisations that deal with social problems and influence the business’s operations.

Question 7

Community-Based Organisations (CBOs)

Answer 7

Organisations established to improve the quality of life of the people living in a community.

Question 8

Unions

Answer 8

Organisations that represent the workers/employees.

Question 9

Regulators

Answer 9

Organisations that check or monitor the activities of the business.

Question 10

Strategic Allies

Answer 10

Businesss that work together for a joint venture.