Media

Question 1

media

Answer 1

• one element of the golden triangle; TV, radio, written press and internet
• aims are to inform, educate, entertain, and advertise

Question 2

Coverage of sport by the media today:

Answer 2

• sports is available 24/7 via TV, local and national radio, internet
• for entertainment: split screen / multiple view / red button more PPV / subscription
• Dedicated radio stations for sport
• variety - more coverage of minority or unusual sports on satellite channels
• rewind options of live events
• More publicity for womens sport and female presenters

Question 3

Reasons for changes since the 1980s:

Answer 3

• Sky Sports etc
• different types of media; growth of internet and social media buying / selling of TV Rights
• smart TVs / improved technology
• increased opportunities for women in society / less discrimination = more opportunities for women as presenters and performers

Question 4

positive effects of media on sport

Answer 4

• greater profile / increased publicity
• increased status or reputation
• increased funding
• exposure of minority and disability sports
• myths and stereotypes broken e.g. ‘women can’t play rugby’
• tweaking rules to increase entertainment value
• improved standards and world records
• the media can disclose scandal and help to eliminate corruption

Question 5

negative effects of media on individual sports

Answer 5

• an individual sport can end up being run by the media (controlled/reliant)
• certain sports dominate; still a focus on mainstream men’s sport
• certain products such as alcohol or tobacco give bad image
• Change of nature
• Alienation of some performers/spectators

Question 6

positive effects of media on performers

Answer 6

• increased participation
• fairer outcomes
• greater profile; chance for fame and fortune (for minority)

Question 7

negative effects of media on performers

Answer 7

• huge pressure: the media can intrude on a performer’s private life
• irresponsible press coverage
• some performers exploited
• potential loss of enjoyment
• only small minority get big financial rewards

Question 8

positive effects of media on spectators

Answer 8

• positive role models created / on show
• makes sport more entertaining

Question 9

negative effects of media on spectators

Answer 9

• bad behaviour / negative role models also seen/copied
• ‘couch potatoes’ rather than participants
• public can be given a sensational rather than a realistic view
• some argue that there is too much sport on TV
• cost of Pay per View / subscription charges exclude many from big events
• disruption from intrusive lights /cameras

Question 10

sport as a commoditity

Answer 10

the commercialisation and globalisation of sport have resulted in sport increasing its potential as a profit making product

Question 11

commodity

Answer 11

a commodity is a product that can be bought and sold

Question 12

golden triangle

Answer 12

• the strong and interdependent relationship between sport, sponsorship and media
• cannot be separated into its component parts at elite levels
• each part is dependent upon, links with and affects the other two parts
• can have both positive and negative effects