Media Math

Question 0

What is the media cost?
$15 CPM
1,000,000 impressions

Answer 0

(CPM x no. of impressions) \ 1,000 = Media cost

$15,000

Question 1

Get the CPM

$50,000 media spend
4,000,000 impressions

Answer 1

(Media cost \ ad impressions) x 1,000 = CPM

$12.50

Question 2

What will be the number of impressions?
$25,000 media spend
$10 CPM

Answer 2

(Media cost / CPM) x 1,000 = impressions

2,500,000

Question 3

Find the CTR
1250 Clicks
3,000,000 impressions

Answer 3

(Clicks \ impressions) x 100 = % CTR

0.042

Question 4

Find number of clicks
5,000,000 impressions
.02 CTR

Answer 4

(Impressions x %CTR) / 100 = # of clicks

1,000

Question 5

CPC

Answer 5

Media cost/# of click Throughs