0
Q
CTV
A
Click to View
1
Q
CPO
A
Cost per Order
2
Q
IP
A
Internet Protocol
3
Q
LDA
A
Legal Drinking Age
4
Q
MMM
A
Mixed Media Modeling
5
Q
MRAID
A
Mobile Rich Media Ad Interface Definition
6
Q
MSA
A
Master Service Agreement
7
Q
OOH
A
Out of Home
8
Q
SSP
A
Supply Side Platform
9
Q
UGC
A
User Generated Content
10
Q
SOV
A
Share of Voice
11
Q
VAST
A
Video Ad Server Template
12
Q
ROAS
A
Return On Ad Spend
13
Q
ROAS
A
Return on Ad Spend
14
Q
WAP
A
Wireless Application Protocal
15
Q
RSS
A
Real Simple Syndication
16
Q
RPM
A
Revenue Per Thousand
17
Q
ECPM
A
Effective Cost Per Thousand
18
Q
FEP
A
Full Episode Player
19
Q
HTML
A
Hyper Text Mark Up Language
20
Q
BT
A
Behavioral Targeting
21
Q
CPD
A
Cost per Download
22
Q
DMA
A
Designated Marketing Area
23
Q
DMP
A
Data Management Platform
24
ATF
Above the Fold
25
Identify stages of new consumer decision journey
```
Awareness
Familiarity
Consideration
Purchase
Loyalty
```
26
COPPA
Children's Online Privacy Protection Act
27
BTF
Below the fold
28
CPA
Cost per acquisition
29
CPC
Cost per click
30
CPE
Cost per Engagement
31
CPS
Cost per Sale
32
CTC
Click to Continue
33
CTR
Click through rate
34
CPV
Cost per view
35
DR
Direct Response
36
DSP
Demand side platform
37
GRP
Gross Rating Point
38
IAB
Interactive Advertising Bureau
39
IO
Insertion Order
40
KPI
Key Performance Indicators
41
OPA
Online Publisher Ad
42
OVP
Online Video Platform
43
PII
Personally Identifiable Information
44
POP
Point of Purchase
45
RFI
Request for Information
46
RFP
Request for Proposal
47
ROS
Run of Site
48
RTB
Real Time Bidding
49
T&C
Terms and conditions
50
TRP
Target Rating Point
51
VMAP
Video Mobile Ad Player
IAB
flashcards
Decks in class (6)
# Cards
