what is memory?
the process by which we retain information about events that have happened in the past
explain capacity:
the amount of info held in the store.
explain duration:
the length of time info can be held.
explain coding:
the format in which info is shared.
what does the multi-store model look like?
sensory memory –> short-term memory –> long-term memory
who developed the multi-store model?
Atkinson and Shiffrin (1968)
describe the sensory store:
what is the coding of the sensory store?
each sense is stored differently e.g. iconic, echoic
what is the capacity of the sensory store?
unlimited
what is the duration of the sensory store?
less than 1/2 a second
describe the short-term memory:
what is the coding of the STM?
acoustic (heard)
what is the capacity of the STM?
5-9 chunks of information
what is the duration of the STM?
15-30s
describe the long-term memory:
what is the coding of the LTM?
semantic (meaning)
what is the capacity of the LTM?
unlimited
what is the duration of the LTM?
potentially a lifetime
who provided evidence for the CODING IN STM?
Baddeley (1966)
what was the evidence for CODING IN STM?
who provided evidence for the CAPACITY IN STM?
Jacobs (1887)
what was the evidence for CAPACITY IN STM by Jacobs?
digit span method
- showed participants a list of numbers/letters
- asked them to recall them in the correct order and if they made a mistake another was added
–> people had an average span of 7.3.
what was the evidence for CAPACITY IN STM by Miller?
miller’s magic number (1956)
- published a famous article reviewing existing research into STM
- he said that we can hold 7 items PLUS OR MINUS 2.
who provided evidence for the DURATION IN STM?
Peterson and Peterson (1959)