What is the aim of research?
This is a general statement about the purpose of the research.
What is a Directional/One Tailed Hypothesis?
Specifies that the results will go in one particular way
What is a non-directional/two-tailed hypothesis?
The direction of results is not specified. It starts with “there will be a difference”.
What is a null hypothesis?
There is not a relationship and not a difference between the variables being tested. It starts with ‘there will be no difference’.
What is operationalisation?
Clearly defining a variable in terms of how they can be measured.
What are extraneous variables?
Unwanted factors that if they are not accounted for, they could negatively affect the data that is subsequently collected.
What is a single-blind procedure?
Participants are not told the aim of the research at the beginning of a study.
What is a double-blind procedure?
Neither the participants nor the researcher who conducts the study is aware of the aims of the investigation (often a third party conducts the investigation without knowing its main purpose).
What are demand characteristics?
Clues in the study that lead to participants to formulate an idea about what they are expected to do and the aim of the study.
Participants will then change the way that they behave in the study.
What are investigator effects?
Unwanted influence of the investigator on the research outcome.
What is an independent group design?
This is when two separate groups of participants experience two different conditions of the experiment.
What are the strengths of an independent group design?
✔ No order effects
✔ Demand characteristics
What are the weaknesses of an independent group design?
❌ more participants needed
❌ group differences
What is a repeated measures design?
This is when all participants experience both conditions of the experiment.
What are the strengths of a repeated measures design?
✔ no group difference
✔ fewer participants needed
What are the weaknesses a repeated measures design?
❌ order effects
❌ demand characteristics
What is a matched pair design?
This is where similar participants are used in each condition.
What are the strengths of a matched pair design?
✔ no order effects
✔ less group difference
What are the weaknesses of a matched pair design?
❌ matching is difficult
❌ time-consuming
What is random allocation?
This is where you randomly allocate participants to experimental and control conditions.
What is counterbalancing?
An attempt to control order effects in a repeated measures design. Counterbalancing can control this where half the participants do Condition A followed by Condition B and half the participants do Condition B followed by Condition A.
3 main Components of a lab experiment?
–> The researcher deliberately changes something (IV)
–> Participants know that they are being studied
–> The setting is not like real life
Strengths of a lab experiment:
Weaknesses of a lab experiment: