how do we get information
information is inputted to be processed by the brain
processing
the operations we perform on sensory information in the brain
input
this refers to the sensory information we receive from our environment
how do we input information
via our 5 senses
>touch
>taste
>sight
>smell
>hearing
what does our brain do with the info it receives
it processes it from our senses and makes decisions based on it
we also consciously/deliberately store some of the information
- this process requires encoding
encoding
turning sensory information into a form that can be used and stored by the brain
>we have an electrochemical memory trace that can be stored in the brain
how long can encoded memory be stored
anywhere between a few seconds or an entire lifetime
>we don’t really have control on how long memory is stored but some get stored longer than others or need more effort to be stored
encoding types
> acoustic
visual
semantic
visual encoding
the process of storing something that is seen in our memory system
semantic encoding
the process of storing the meaning of information in our memory system, rather
than the sound of a word, we store the definition/meaning of that word
acoustic encoding
the process of storing sound in our memory system
output in memory
refers to the information we recall; in a broader sense, output can refer to behavioural response
>specifically for memory, output is the information we retrieve (retrieval)
retrieval
the recall of stored memories
the two main memory stores in humans
short-term
long-term
what are the memory stores characterised by
characterised by duration and capacity
short-term memory
our initial memory store that is temporary and limited
long-term memory
a memory store that holds potentially limitless amounts of information for up to a lifetime
duration
the length of time information can be stored in short-term and long-term memory
capacity
the amount of information that can be stored in short-term and long-term memory
short-term memory store explanation
> sensory information goes in
lasts around 18 seconds
can hold 7 pieces of information
encoded acoustically through rehearsal
if it is rehearsed, it can then be transferred to long-term memory
long-term memory store explanation
> can last for minutes uptil a lifetime
holds potentially unlimited information
encoding is largely semantic, but can be acoustic/visual
why do we forget things
short-term:
>displacement
>decay
long-term:
>decay
>interference
>retrieval failure
displacement
when the short-term memory becomes ‘full’ and new information pushes out older information
interference
when new information overwrites older information, for example when a new phone number takes the place of an old number in your memory