What is Socialization?
The process of which we learn behaviors, values, skills, beliefs and norms.
What actually is Media?
Media, simply put, is just the specific given means of communicating any message.
What is mass media?
Mass media, like media, is the means of communicating a message but this time the information is spread to a much larger audience.
Some examples would be to a whole town, all my friends etc.
The progression of Mass media technology is: Cave paintings, printing press, radio, TV, internet etc.
What is Social Media?
Internet platforms/sites that allow users to create, share, and exchange their own content. The key difference between media and social media is that the user can also create and share content, it is a 2 way connection.
What is traditional media?
This is media that goes in a one directional relationship. A TV for example would be traditional media, or a newspaper, as there is no way to communicate back with the sender.
What is the Reduction Hypothesis in the context of media and academic achievement?
The reduction hypothesis is an idea that consuming media in high amounts correlates with reduced academic achievement and poorer cognition. Kids who consume more media tend to do worse on academic measures.
What is the Time displacement theory? What are the evidence and results?
Time Displacement Idea: Media takes away from intellectually beneficial activities. Could be a factor in the Reduction Hypothesis.
Time Displacement Evidence: Studies show that Media actually just displaces other media! For example phone time will displace TV time. Media is also thought to displace reading time: EX in the Notel study, reading development was better until TV was introduced, then it became the same as all the other towns. It is also thought that media may displace things like sleep and social activities. Overall there is LIMITED EVIDENCE for this idea.
Mental Effort idea:
What are the 3 theories that try to explain the reduction hypothesis?
Time displacement (Limited Evidence), Mental Effort (Not much evidence), and Attention Span and Impulsivity(Mixed evidence) theories all try to create explanations as to why we see the Reduction hypothesis trend.
What is the Mental Effort theory? What are the evidence and results?
The idea behind the media passive engagement whereas other forms of learning are more active. Media could be making passive learning the norm.
There is not much evidence to support this theory.
What is the Attention Span and Impulsivity theory? What are the evidence and results?
The idea that media shortens our attention span and increases impulsive behaviors making learning harder.
The evidence is very inconsistent and mixed.
Explain the role of Content in children’s learning from TV.
The content that kids are exposed to in TV media can make a very large difference in learning outcomes! For example Educational TV/Media has far greater outcomes that Entertainment Media for kids.
Identify and describe educational media.
Educational Media is media that is centered around educational objectives with learning goals. Typically different from media that is specifically designed for schools. This media is accessible at home and on the internet, intended to teach children educational objectives.
What was the first Educational Media? What was its goal
Sesame street was the first media on TV to really try to develop intellect in pre-schoolers. Their focus was to help children from low SES and marginalized backgrounds to help uplift them academically. Since the start they have used research in teaching children. In the 70s 50% of preschoolers watched Sesame street.
What are some of the educational outcomes from preschoolers watching Sesame Street? What are the long term effects?
Kids watching it tended to do better in cognitive outcomes! Some things kids who watched lots of Sesame performed better on were: Vocabulary, school preparedness, cognitive skills and more.
As for long term effects, Sesame street exposure predicted better high school grades too!
What were the findings on population effects of watching Sesame Street?
Across the USA, some regions had TV access and some did not. Overtime more towns got TV access. Researchers studied the 2 types of regions, high TV coverage areas were monitored along with low coverage TV areas. In 1969, when kids in low coverage areas got access, the whole region of kids start to do better!
What impact did the show Super Y have?
A study was conducted with two different groups of kids, one group watched Super Why, the other had a regular Science program. Then both took a test. The kids who watched Super Why did better in literacy, sound knowledge, and more.
What factors factors are shown to influence the success of learning from educational TV? What factors hinder success?
The big overarching idea is that the researched-backed success comes from having clear and explicit educational curriculum and learning goals for the audience. However this doesn’t apply to all topics, EX: grammar has had unsuccessful learning outcomes.
Here are the 4 other things research has deducted helps successful Educational TV.
Moderate Discrepancy: Educational topics need to be somewhat similar to what’s in their age range of understanding. EX: show tried to teach kids how to write mail! The kids did not know what mail was in the first place so they had to scale back.
Repetition in media is helpful!
Participatory cues like “Can you help me find the clue? Where is it?” help a lot. The social interactive elements are beneficial.
How strong the Parasocial relationship is. Having familiarity with characters, caring more for a character etc leads to more successful learning. Some sort of relationship is good!
How do characters affect the outcomes of educational media?
Kids that establish a parasocial relationship with a a character (Having some level of familiarity, liking, identification) have more successful learning outcomes!
How do educational AI characters impact learning outcomes?
By using an AI character, if kids develop a parasocial relationship, AI can boost learning outcomes more by being extra interactive and relatable. The more interactive the better!
How do different ages of children affect learning outcomes? What are the trends?
Infants under 17-24months tend to actually have worse vocabulary later in development if exposed to lots of educational media.
Kids from 3-5 years old respond well and have positive learning/academic outcomes.
Past 5 years old educational outcomes are not as effective. Potentially because kids are less interested.
Who is Shalom Fisch?
The researcher behind the Capacity model, hired by Sesame street to conduct research of the effectiveness of their educational TV.
What is the Capacity Model in an Educational Media context? Why is it important for Educational media shows to think about?
The Capacity model explains how children have limited cognitive resources, in particular working memory, and when children watch Educational media, the plot and lesson are competing for those limited cognitive resources.
The main factor that determines if we have enough cognitive resources to grasp both plot AND lesson is distance. The amount of distance between how well connected plot and the lesson are makes a big difference. If the distance between the two is too great, children do not have enough capacity to understand both, in this case the lesson is forgotten and kids only pay attention to the plot. The educational learning objective is lost.
What is “distance” in an Educational media context? What does it depend on?
Distance measures how connected the plot and lesson of an educational media piece is. Distance depends on two things, characteristics of the viewer and the program.
viewer characteristics: memory capacity, previous knowledge, interest , verbal ability
program characteristics: clarity, complexity, speed, organization
Discuss Aláde & Nathanson’s study on learning from educational TV: summarize the main questions,
methods, findings, and implications of the paper
Main Question: How do features of the viewer impact learning from
educational TV?
What was done: They examined: Prior knowledge, Interest, verbal, ability and short term memory in a group of 3-6 year olds. They then watched an episode of Cat in the Hat, where the cat lost his hat at night (plot), and nocturnal animals helped to find it (educational). After viewing they tested comprehension of the plot and the educational content.
Results: Verbal ability, short-term memory and prior knowledge all related to comprehension. Interest did not relate. The comprehension of the narrative, mediated the comprehension of the educational lesson.
Verbal ability, short-term memory and prior knowledge (Viewer Characteristics) –> Narrative comprehension –> lesson comprehension
Limits: One episode only, measures operationalization is self report for interest, small homogenous sample.