Give a brief summary of when gender stereotypes become relevant in childhood development.
By age 2: Children can identify gender and gender stereotypes are salient
By age 5-7: Children are very adherent to gender stereotypes. Large part of their identity is their gender
By age 9: They understand gender on a deeper level and that gender is more than what is on the outside.
What are some of the stereotyped portrayals that are commonly shown in media?
Woman
- damsels who need saving
- women are nurturing and passive
Men
- Men should be strong and show no emotion
- men work
Often gender is portrayed as binary, male and female only
What are some of the trends of gender portrayal in books?
Picture/children’s books
- Historically heavily stereotyped gender roles. Today they still contain stereotypes and less representation of girls
Books for older kids/teens
- Also often stereotyped
- Theme of benevolent sexism: women who are in traditional roles are idealized, seen as delicate and romantic, needing to be saved/protected.
What are some of the trends of gender portrayal in TV and movies?
There are Many more male protagonists than female. Males are typically depicted as more aggressive, heroic.
Women tend to be in care giving roles, at home more, polite and fearful etc.
What is the main research question, methods and findings from the study on Syntactic and Semantic Gender Biases in children’s TV?
Question: Does agency and communion co-correlate with male vs females more or less often in TV AND are males vs females paired with doing actions more or less.
Methods: Looked at children TV shows across 6 decades, fed them into AI and transcribed them all.
Findings:
- In general male words are used much more
Semantic findings:
Words correlated to friends were the same across men and women but are now correlated more with men.
- words correlated to family used to be more correlated to women but is not becoming more equal.
Syntactic findings
Men and women are both increasing as the agent in a sentence but men are just mentioned more, two identical lines but the male line is just higher.
How is gender represented in video games?
Female representation has increased dramatically, but male characters still outnumber female characters
Female characters more likely to be presented as bystanders, needing to be
rescued, and/or nurturing
How do online images amplify gender bias?
When looking at sites like google images, gender bias is very prevalent in male and female categories. Women are also under represented in google images compared to the US census data on occupations.
AI uses online images to make its answers, further amplifying bias in its image creation
Provide a brief summary of how gender diversity is represented in media?
Gender diverse people have very small representation in media and are historically represented as deviant, oversexualized, victimized and unstable.
However, representation is slowly increasing and representation is becoming more positive.
What is cultivation theory?
This theory is by George Gerbner and was created due to concerns about how violent media (ex: news, movies, shows) would impact people over time.
The cultivation theory depicts that media gradually cultivates certain views in people over time, beliefs slowly creep into our heads and the more we see something the more we believe it to be true.
For example, Crime percentage study: People who watch the news more often view crime as a more serious problem than it might really be.
Cultivation theory has two characteristics that impact how media affects beliefs. Resonance and Mainstreaming.
How is the cultivation theory applicable to the effects of media and gender?
over time, exposure to media content shifts our understanding of reality, could happen in different amounts of representation
What is social cognitive theory? What are a few things that influence its impact?
Observational learning, our behavior is shaped by modelling and mimicking behavior. If you see a behavior, you’re likely to copy it, whether viewed by a screen or in person.
There are some characteristics that make us more or less likely to mimic behavior.
- Motivations
- Emotions
- self-efficacy
- identification
- And always impacted based on if behavior is rewarded or punished. Lack of punishment can look like reward too.
How is the social cognitive theory applicable to the effects of media and gender?
maybe we model the behavior seen in media, if there is common depiction
Summarize a few general trends of the effects of gender representation in media. Give an example of why the content of the media matters.
More media consumption is linked with the endorsement of traditional gender stereotypes. However the strength of the effect may vary across genres.
EX: Higher consumption of reality TV seems to correlate with stronger masculine ideologies.
Give an example of why the content of the media matters. What is the effect of media moderated by?
Also the content matters! Exposure to more stereotyped content (like GTA over pinball) links to more increased gender stereotypes.
EX: Users who played GTA vs half-life or pinball, held more masculine beliefs.
Moderated by: Identification with the character and perceived realism. Those who identified with the character in the video game more, had much stronger masculine beliefs.
What is an example of how gendered content can affect young girls?
One study showed girls from 6-9 video of either a stereotyped woman or a counter stereotyped woman. The girls were then asked to draw a scientist.
Girls who saw the stereotyped content were more likely to draw a male scientist than the other group.
Summarize the main research question, the methods used, the findings of the study, and the limitations of the Coyne et al study.
Question: How does engagement with Disney Princess media and merchandise influence young children’s gender-stereotypical behavior, body esteem, and prosocial behavior over time?
Methods: Researches measured: princess media consumption, gender stereotypical behavior, body esteem, prosocial behavior, and parental mediation twice, with one year apart in time. This was done to see if there is any correlation with watching princess media and these factors.
Findings:
- Gender stereotypical behavior: More consumption of princess media did correlate with more female gender stereotypical behavior, for both boys and girls.
Body esteem: There was no direct link for body esteem and princess media in girls. For boys, high princess engagement combined with high parental mediation predicted better body esteem.
Pro social behavior: No consistent effect for girls. For boys, higher princess engagement and high parental mediation predicted more prosocial behavior (helping, kindness).
Parental mediation: More active talking about the princess media from parents led to more stereotypical behavior. Even when parents are trying to say things like “Princesses can save themselves” or “isn’t she so strong”. The type of talk did not seem to matter, what mattered was that the were talking about it.
Limitations: Sample diversity was WEIRD, heavily reliant on parent report data at time 2, did not use self report or teacher report at time 2. Questions asked may not be super strong.
What were the results from the Coyne et al follow up paper?
Interestingly, a more recent follow-up to this study showed that 5 years
later (at 10 years), consumption of Disney princess culture was linked to
less adherence of gender stereotypes in adolescence!
What are the effects on women who adhere to traditional female ideologies? How about adolescent boys?
Girls who adhere to stronger traditional gender roles can have more depressive symptoms, lower self-efficacy and esteem.
Boys who consume more media can lead to endorsement of gender roles which can lead to poorer mental health.
When are children typically aware of race and ethnicity?
Children become aware of race and ethnicity by 3-4 years of age and can sort individuals according to those categories.
By 5-10 they are aware of stereotypes associated with race, show racial bias.
What are the general trends of representation in primetime TV. Compare this to children’s media.
In screen media, there is mostly white representation, and typically some minorities are underrepresented. Representation compared to population tends to overrepresent white people and underrepresent some minorities.
Children’s media tends to be a bit more diverse than adult orientated media. This varies across programs however.
What are some of the general trends of portrayal of black people in media?
Historically, black people have been cast as lazy, poor, Subservient etc.
It wasn’t until the 1960s that black portrayal started to become better
Today there is more positive portrayal however some of the same stereotypes still exist. Also in news media black crime is featured about 25% more than the actual data of how often crime is committed by a black person (50%) ( cultivation theory applicable)
What are some of the general trends of portrayal of Latine people in media?
Often portrayed with stereotypically negative characteristics like”
- women overly sex appealed
- rarely having high status jobs
- associated with crime, as cop or criminal
Slowly getting better today however.
What are some of the general trends of portrayal of Asian people in media?
Extremely low portrayal makes it difficult to measure how they are represented.
- Linked with being intelligent, strong family values, strong work ethic, computer/math intelligent
- Often portrayed as martial arts villains.
What is the impact of invisibility in media? Give an example using indigenous portrayal.
Indigenous representation is almost non-existent, when they are depicted is is often in nature focused or uncivilized.
The impact of not having any depiction of your culture can lead to being forgotten about. One study did a survey asking people about real indigenous individuals and 40% of people said there are no real native americans left. Well if all portrayal is historical its understandable to think there are none left if that’s the only contact you’ve had.