MINORITY INFLUENCE

Question 1

MINORITY INFULENCE

Answer 1

• form of social influence in which a miniority of people reject the established norms of the majority group members and influences behavious of majority

Question 2

internalisation

Answer 2

both public and private beliefs are changed

Question 3

consistency

Answer 3

• initally people feel that the minority is wrong.
• if consistent come together and reassess and consider the issue carefully

Question 4

commitment

Answer 4

• gain attention from majority as sometimes minority engage in extreme activites to gain attention of majority

Question 5

augumentation principles

Answer 5

• these pose some risks to minority but shows commitment to cause

Question 6

what did nemth argue about flexibility

Answer 6

• being consistent and repating same arguments is rigid, should adapt their points and accept counterarguments

Question 7

snowball effect

Answer 7

peoples view change, it will quickly lead to wide scale change

Question 8

MOSCOVICI AIM

Answer 8

• to see whether a consistent minority of participants could influence a majority to give an incorrect answer in a colour perception test.

Question 9

MOSCOVICI PROCEDURE

Answer 9

• group of 6 people view 36 blue green slides, state colour out loud,
• 3 conditions, 1 confederate said line were green (consistent)
• 2 confederate inconsistent about colour of slides
• 3 control group no confederate

Question 10

MOSCOVICI FINDINGS

Answer 10

1. 0.25% control group wrongly identified colour, in inconsistent group minority
2. conditions fell to 1.25%, consistent minority condition.
3. pp gave same wrong answer 8.42% of trails, 32% gave same answer on at least 1 trail.

Question 11

evidence shows change in majority to minority involves deeper processing. martin et al (2003)

Answer 11

• For example, Martin et al gave participants a particular view point and measured their agreement.
• They then heard agreement from either a majority or minority group. Participants were then exposed to a conflicting view and their agreement was measured again.
• He found people were less likely to change their opinions if they had listened to the minority group.
• This suggests that the minority message had been more deeply processed and had a more enduring effect, making them rethink their beliefs.
• increases the validity of the theory.

Question 12

real life situations may be complicated

Answer 12

• clear distinction between the majority and minority, done in controlled ways majorities have more power and higher status than minorities.
• minorities are commited to cause bc they face hostile opposition, limits martin et al’s findings in real life situations.

Question 13

EXTERNAL VALIDITY OF MOSCOVICI FINDINGS

Answer 13

biased sample 172 female students,
cannot be generalised reduces external validity

Question 14

what did asch find about conformity and girls

Answer 14

girls are moser conformists (aschs study) so men may have diff results,

Question 15

One limitation of the research into minority influence is that the studies use artificial stimuli and setting

Answer 15

• For example, conducted in lab settings and the tasks involved in conformity studies are often
  artificial, For instance, line judgement tasks and colour slides.
• This shows that the tasks lack mundane realism.
• Furthermore, high control means p’s will likely guess the aim of the study and show Demand
  characteristic.
• Disadvantage as it impacts the validity of the results, and QVOT. However, high control which means we are able to replicate the study, and so able to retest and see if results are still accurate/have changed overtime