Multinational

Question 1

Advantages-Multinational

Answer 1

• Wider Target Market
• Ability to take advantage of cheaper labour and utilities abroad
• Can spread risk between operations in different countries
• Gain reputation as a potential market leader

Question 2

Disadvantages-Multinational

Answer 2

• Loss of focus of key markets
• Cultural and language differences between different countries
• Uncertainty over profit because of exchange rates