Multistore Model

Question 1

Who proposed this model and when was it proposed?

Answer 1

Atkinson and Shiffrin - 1968

Question 2

What is the sensory memory

Answer 2

Brings attention to information and this information is stores briefly (less than a second) in the sensory memory and can only hold one sensation.

Question 3

Characteristics of the short term memory

Answer 3

• encoding = acoustic
• capacity = 7+/-2 bits of information
• duration = 18-30 seconds without rehearsal

Question 4

Characteristics of the long term memory

Answer 4

• encoding = semantic (meaning )
• capacity = unlimited
• duration = a lifetime

Question 5

Information can be BLANK from the LTM and brough back into the BLANK

Answer 5

Retrieved / short term memory

Question 6

Information can be BLANK from the STM and brought into the BLANK BLANK

Answer 6

Recalled / conscious mind

Question 7

What is the rehearsal loop

Answer 7

• stores up to 9 items of information
• the more often information is looped through the short term memory, the more securely it is rehearsed.

Question 8

AO3 - reductionist

Answer 8

Multi-store model is reductionist as is oversimplifies and ignores other factors like different types of STM and LTM

Question 9

AO3 - Miller (1957)

Answer 9

• Found that STM has a capacity of 7 items of information comfortably, called chunks.
• supports MSM, improves reliability

Question 10

AO3 - Baddeley (1966)

Answer 10

• we tend to mix up words that sound similar when we are using our STM
• we mix up words with similar meanings when we’re using our LTM
• supports MSM as we encode acoustically with STM and semantically with LTM
• improves validity

Question 11

AO3 - Campitelli (2015)

Answer 11

• argues that the STM is the part of the LTM we are currently focusing on and that they aren’t separate stores
• against MSM

Question 12

AO3 - Peterson (1959)

Answer 12

• the duration of the STM is between 18 and 30 seconds but can be extended by the maintenance of rehearsal
• supports STM duration theory proposed
• improved validity

Question 13

AO3 - Bahrick (1975)

Answer 13

• many participants could remember the faces and names of school peers 50 years later
• supports the durations of the LTM being a lifetime
• improves validity

Question 14

AO3 Clive Wearing

Answer 14

• no short term memory but could remember long term memories
• supports the idea of separate stores
• shows application to real life and improves validity