Non-Representative Sampling Methods: Opportunity Sampling

Question 1

Why is it called opportunity sampling?

Answer 1

Researchers look for their participants in a convenient proximity to themselves

Question 2

Why is cost and time a strength of opportunity sampling? Is it P, E or T?

Answer 2

If participants are not far then it is quick to access them and not expensive to travel there. Practical strength

Question 3

Why is representativeness a weakness of opportunity sampling? Is it P, E or T?

Answer 3

There might not be enough people from the target population that are available. Theoretical weakness

Question 4

Why is sampling bias a weakness of opportunity sampling? Is it P, E or T?

Answer 4

Researchers will only pick who is easiest to travel to