Sociology - Research Methods > Representative Sampling Methods: Stratified Random Sampling > Flashcards
What are the target population divided into with stratified random sampling?
Strata
How are people picked from each strata?
They are picked randomly
Why is representativeness a strength for stratified random sampling? Is it P, E or T?
It means data can be generalised to the wider population. Theoretical strength
Why is needing a sampling frame a weakness for stratified random sampling? Is it P, E or T?
It can be time consuming to get a sampling frame. Practical weakness