Observation Positive+ Negative
+Captures reality of what people do
-Observer bais, observers interpretation may be affected by expectations
Naturalistic + -
+Behavior is normal and real, high external validity
-Low controls, may be uncontrolled EV’s
Controlled +-
+Easy to replicate and so finding so be easily repeated and findings can be checked to see
-Artificial, Low external validity
Covert +-
+Demand characteristics reduced due to natural behavior
-No consent, people may not want their behavior recorded and participants right to privacy may be affect
Overt
+Ethically acceptable- Participants know they are being studied and have a right to withdraw
–Know ledge of being studied demands characters
Participant observation
+Researcher experienced the situation as the participants, which enhanced externally value
–Researcher may form bonds with participants and have participants