Developing competitive advantage through customer service
Morrisons
Offers career opportunities to the 131,000 people employed by investing heavily in training and development
Sustainability
Nestle
Efficiency within the business
Jaguar
Health and safety in business
Walkers managed success through balancing customer service and cost with health and safety
Staying ahead in competitive environment
McDonalds
Responded extremely quick to customer change in taste by product innovation to increase level of competition
- enhanced the reputation of the brand, through results from market research