Kellogg’s business strategy
Aims and objectives which which recognised the issues of health so wanted to develop the business responsibly that was sensitive to consumer’s needs
Kellogg’s aim
Reinforce the importance of a balanced lifestyle so it’s consumers understand how a balanced diet and exercise can improve their lives
Independent insurance
Using technology to create a paperless office
- improves efficiency
- help provide better customer service
Dixon group plc aim
To be number 1 in the electrical and electronic market-place
-encouraged employees to focus more on task
Kellogg’s market share?
42% of the whole cereal market
Dixon group plc’s expansion strategy
Opted for both internal and external expansion to improve effectiveness
- curry’s, pc world and MasterCare became part of the group
Nokia
Leading international telecommunications group
- expanded abroad (45 different countries)
Coca-cola’s effective organisational structure
Had a regional structure that supported both centralised and decentralised decision making
-encourages teamwork
Business planning
War child charity
- goal is to advance the cause of peace through investing hope in the lives of children struggling for survival
- numerous projects in 12 countries across 4 continents
Supporting new business start-ups
Barclays
- offers dedicated banking service for smaller enterprises
Business strategies
Tesco
Main vision was to improve customer brand loyalty
- wanted to be needed and wanted around world
- to earn trust and loyalty from customers
- to be modern, innovative and full of ideas
Valued its mission, vision and strategies as the most important factor in success
Apple’s organisational structure
Centralised
- highly competitive market
- large company
- goal is to reach capital investment of £8bn
- lots of experience
Jaguar’s culture changing programme
Response to changing demands
- involves empowerment and flexibility
- decentralised structure to encourage teamwork
McDonalds franchising and entrepreneurship
Helps entrepreneur’s start up business with low risk
Dixon group plc growth strategy
On-line shopping
Asos plc strategic growth
Joining of AIM (alternative investment market)
-shares traded on AIM
Don’t need to meet any size threshold, in terms of market capitalisation or number of shares
-cheaper and easier
-chance to raise capital through sale of shares
Ikea mission statement
Focuses on customer need
Rolls-Royce partnership risks
-enabled Rolls-Royce to take on contracts which have increased market share
- had to develop new engine programme that costed £
(Decision making tree)
-risked to have revenue sharing partnerships to help with development
Zurich insurance
Customer centred approach to planning
TNT express delivery services
Every aspect of TNT’s business is focused on delivering superior customer experience
London 2012 and their vision
Everyone can be a part of the games
-helps people to understand that the games are more than just six week event
Shell’s stakeholders
Balances the needs for all its stakeholders
- created local partnerships to help with school funding and facilities (local community)
- provides staff with good and safe working conditions and competitive terms of employment
- shell makes sure suppliers work within the core values of business
Aldi stakeholder support
To achieve dynamic growth and success
- developed long term relationships with suppliers as longevity is essential to ensure high quality
- key stakeholder is employees / receive market leading salaries
