Who developed the Multi-Store Model of Memory? (MSM)
Atkinson & Shiffrin
What are the main ideas of the MSM?
What is the MSM comprised of?
3 unitary stores
- Sensory memory
- Short-term memory
- Long-term memory
How can each memory store be differentiated?
What is capacity?
Amount of information that can be held in the store
What is duration?
Length of time the store can hold information
What is coding?
Transforming information into a form that can be stored as a memory
Describe the sensory register in terms of its capacity, duration, and coding.
CAPACITY
Limited by amount of information that can be physiologically received, but likely very large
DURATION
250 milliseconds
CODING
Multi-modal and modality-specific; different sensory information can be encoded, and info is stored in the same form as it is first registered.
How is sensory memory forgotten?
Decay
Describe short-term memory in terms of its capacity, duration, and coding.
CAPACITY
7 (+/-2) digits or chunks
DURATION
18-30 seconds without rehearsal
CODING
Acoustic
How is short-term memory forgotten?
Displacement and decay
Describe long-term memory in terms of its capacity, duration, and coding.
CAPACITY
Unlimited
DURATION
Up to a lifetime
CODING
Semantic
How is long-term memory forgotten?
Mostly interference and cue-/context-dependent forgetting
What is the sensory register in the MSM?