Channel of distribution
stages a product goes through before reaching the final customer
Place
where the product is sold and distributed
Channel of distributionsA
Producer
Wholesaler
Retailer
customer
Channel of distribution B
producer
wholesaler
customer
Channel of distribution C
producer
customer
Intermediaries
businesses between producer and customer
wholesaler and retailer
Wholesaler
someone who buys in bulk from producer and sells in smaller quantities to retailer or customer
Reasons for using intermediaries
availability of product more accessible
offering of product to right customer more efficient