place

Question 1

what are the channels of distribution?

Answer 1

producer - wholesaler - retailer - consumer
producer - retailer - consumer
producer - consumer

Question 2

wholesaler

Answer 2

A wholesaler typically buys and stores large quantities of several producers’ goods and then supplies retailers with smaller quantities.

Question 3

retailers

Answer 3

Producers sell their goods directly to large retailers who then sell onto the final consumers.

Question 4

direct selling

Answer 4

Direct selling has no intermediary levels. The manufacturer sells directly to customers.

Question 5

e-commerce

Answer 5

E-commerce is the term give to the purchase of products and services online.

Question 6

benefits of e-commerce

Answer 6

• access to more customers
• customers can shop 24/7
• open up international markets
• can gain customer feedback

Question 6

reasons why a business will choose a channel of distribution

Answer 6

• type of product
• finance available
• image of product
• legal restriction