promotion

Question 1

pro and con of tv advertising

Answer 1

• demonstration can be given
• very expensive and viewer may not watch

Question 2

pro and con of radio advertising

Answer 2

• cheaper than tv
• only sound no demonstration

Question 3

pro and con of newspaper advertising

Answer 3

• can target market segments
• easy to ignore

Question 4

pro and con of billboard advertising

Answer 4

• consumers will see the adverts repeatedly
• can only include limited information

Question 5

pro and con of online advertising

Answer 5

• can reach a large audience
• technical problems can occur

Question 6

pro and con of in app advertising

Answer 6

• products can be targeted
• customers may be irritated

Question 7

pro and con of email advertising

Answer 7

• relatively cheap
• email may be treated as spam

Question 8

pro and con of text advertising

Answer 8

• text delivered instantly
• can be annoying

Question 9

into the pipeline

Answer 9

Manufacturers need to promote their products to retailers to encourage them to stock their products.

Question 10

out of the pipeline

Answer 10

Retailers then need to promote the product to customers to encourage them to buy the product.

Question 11

into the pipeline examples

Answer 11

• point of sale displays
• sale or return
• dealer loader
• promotional gifts
• training staff

Question 12

out of the pipeline examples

Answer 12

• special offers
• buy one get one free
• vouchers and coupons
• loyalty cards

Question 12

public relations

Answer 12

Public relations are marketing activities that build awareness of an organisation and create positive publicity for its activities or products.

Question 13

examples of public relations

Answer 13

• press releases
• sponsorship
• corporate social responsibility
• donating to charity