uncertainity
businesses are unable to predict external shocks to business e.g recession
contingency plan
plan of action is something goes wrong
aim
long term goal
objective
short term target to help achieve aim
opportunity cost
the cost of missing out on the next best thing
who may need to see a business plan
investors
bank
manager
shareholders
how can a business plan attract potential investors
persuades them profit can be made
what does a business plan include
all about owner what is being sold target customers competition how to contact customers expenditure details financial predictions contingency plan