Postcolonial Rhetorical Critcism
Orientalist Critique (Edward Said)
Postcolonial Rhetoric: colonization
categorized as a system of domination, still in practice today
Postcolonial Rhetoric: decolonization
removal of colonial instructions
Postcolonial Rhetoric: Modes of Analysis
1) Focus on power dynamics
2) Rigorous historicizing
3) Challenging discursive imperialism
4) Geopolitical analysis of culture
5) Cultural hybridity
Key Aspects of Globalization
Globalization: Integration
- National economies and political systems integrate into a transnational entity
Globalization: Rise in technology & transportation
Technology and transformations have sped up global integration
Globalization: Time/Space Compression
- Time is quicker
Globalization: Cultural Dimension
media is shaping our lives
Globalization definition
Transnational Rhetorical Criticism: Global Scapes
Global Scapes: Ethno-scapes
People are on the move (migration, displacement, resettlement..workers, tourism, refugees)
Global Scapes: Techno-scapes
- Involves high and low mechanical and informational technologies
Global Scapes: Finance-scapes
Movement of finance/ stock exchange/ commodities/ currency exchanges/ trading
Global Scapes: Media-scapes
Global Scapes: Ideo-scapes
Global/Local Globalization vs. Localization
Ex: in globalization, McDonald’s spreads across the world as exactly the same entity in each country.
- In localization, it does not spread all over the world, but each culture adapts it to fit their needs (Ex: France serves wine at McDonald’s)
Globalization: Key Assumptions