Visual Rhetoric

Question 1

Visual Rhetoric definition

Answer 1

They way we use images, which are full of symbolic meaning, to communicate, create meaning, make arguments, and persuade

Question 2

Images as Rhetoric

Answer 2

• Images suppress their own construction: when we see a photograph we don’t see the process of making it (setting up, photoshop).
• The photo becomes reality itself (appears as if there was no obvious manipulation to surroundings).
• Speakers mold images like they mold words.

Question 3

Images and Public Culture: Hairman and Lucaites

Answer 3

• Visual rhetoric sustains our public culture; we turn to images (iconic photographs) for a sense of who we are as people.
• Idealizes who we are.

Question 4

Images and Public Culture: Culture

Answer 4

• Defined as a distinctly coherent set of social practices

- Always operates through communication`

Question 5

Images and Public Culture: Public Culture

Answer 5

defines the relationship between the citizen and the state

Question 6

Images and Public Culture: iconic photographs

Answer 6

• Function as a culture.
• Are shown all over the place to serve as emblem to public what they should believe in.
• Ex: nation, community, heroes

Question 7

Images as Arguments: Image Events

Answer 7

• Image Events: staged acts of protest that are designed for media dissemination
  1) Often used by those without access to traditional forms of power.
• Allows us to have counter narratives to mainstream discourse.
  2) Functions as arguments through fragmentation)
• Image itself is never a complete argument.
• Image can be used as claim, warrant, or data of the argument.
• Image becomes an inventional resources (piece of argument-making)

Question 8

Images as Arguments: Image Events: Claim-warrant-data

Answer 8

• claim- justification for why

- data: your evidence

Question 9

Functions of Image Events

-

Answer 9

• Broaden
• Deliver
• Animate

Question 10

Functions of Image Events: Broaden

Answer 10

Can broaden the scope of the conversation in public so more marginalized voices can participate

Question 11

Functions of Image Events: Deliver

Answer 11

can create the ability for those images to circulate- do a lot of work

Question 12

Functions of Image Events: Animate

Answer 12

can encourage new ways of thinking

Question 13

Icon

Answer 13

An easily identifiable figure that is a representatives symbol of something
- Ex: eagle= symbol, Uncle Sam= US govt

Question 14

Visual Ideograph

Answer 14

• Ideographs are not just verbal, also visual
• More than just icons
• Index verbal ideographs (use of verbal argument to make a visual argument)
• Interact with verbal arguments in the public
• Enact verbal ideographs