Post modernity
Truth is relative
Globalisation
Jean Baudrillard
- just consumers whose desires are created by the media
Simulcra
Make believe, no relation to the real world
Hyper reality
Surrounded by ecstasy of communication
Disneyland
Simulacra, artificial yet ‘real’
- power of symbol over substance
Jean Francios Lyotard
Science helped destroy meta narratives
Knowledge is…
No longer a choice of authorities
- choice/ freedom
‘Reality tv’
Interchange between consumer and media
‘Real people like
Observe and scrutinise