deontological prescriptions
-forbid certain behavior regardless of consequences
utilitarian prescriptions
-brining greatest food for greatest number of people
pragmatics - key word
figurative language
-forms of language not intended to be taken literally
standard pragmatic model
3 stages
1) literal meaning is accessed
2) deciding weather literal meaning makes sense in context
3) if it seems inadequate -> search for non literal meaning
graded salience hypothesis
predication model of metaphor understanding
1) latent semantic analysis component
2) construction integration component
example: ‘Lawyers are sharks’
- > features such as vicious and aggressive are relevant
- > having fins and swimming are not
Evidence for the predication model of metaphor understanding
-> only those features of the predicate relevant to the argument are selected
common ground
speakers have 2 methods to deal with common ground
1) shared responsibility = speaker asks listener to give him info in the case there is a problem with the common ground
2) cognitive overload = the speaker tries to keep track of his and the listeners’ knowledge, but that often requires excessive cognitive processing
Perspective adjustment model - Keysar
-can be very effortful for listener to keep working out the common ground existing between them and the speaker
-instead: listeners use a rapid and non-effortful egocentric heuristic:
=> a strategy in which listeners interpret what they hear based on their own knowledge rather than on knowledge shared with speaker
talking and thinking - western cultures
talking and thinking - eastern cultures
- do not think that what one says is who one is
what if there are really differences in east and west between the relation of talking and thinking?
solving Raven’s matrices
Study: Raven’s matrices
-findings
Westeners:
Easteners:
explanation for Raven’s matrices findings
pen study
-asians: evaluation of situation is independent from expression (writing/talking)
Explicit VS implicit communication in high context cultures
-they can ‘read the air’
Explicit vs implicit communication in low context cultures
Sapir-Whorf
Whorfian/linguistic relativity hypothesis
Linguistic relativity and color perception