Sandler Prospect Qualification (PBD)
Pain - where they are and want to be
Budget - Able to commit time, resources, energy, money, people
Decision - who from both sides needs to be involve in the decision making, where they are, when they need to be made, and why it has to be that way
Prospecting Mini Sub
R UF P I UF PS
Rapport
Up-front contracts about call
Pain
Investment of time-next meeting
Up-front contract for next discussion
Post sell upfront contract so prospect doesn’t cancel call
Sandler Prospecting Rule #1
Relax
Tells:
-Be yourself, relaxed
-No Script
-Smell of fear - kicks conditioning in
-Don’t look for validation in the sales process