Hindsight bias
People are heavily influenced by the outcome that they know - the outcome becomes part of their mental representation of the past “i knew it all along”
What does the hindsight bias make people struggle with
Hard to just ask people what did you thing or what was your evaluation in the past as you cannot separate what you know at the time from what you knew in the past
Charity example of hindsight bias
Social processes
what is out there, outside of the body
Cognitive processes
What is in brain, inside the mind (biases, evaluations, representations, beliefs)
Kurt Lewin Equation (behaviour =)
B = f(P,E)
Behaviour = a function of the person and the environment
P & E in lewins equation
Person
- Past experiences
- Traits
- Motivations
- Desires
- Beliefs
Environment
- Social norms in the given environment
- Ways of behaving
Relationships
Social stimuli are…
People!!
- They cause the highest level of physiological arousal
- They change as we act upon them (are not passive objects)
- They act back on us
First Fundamental Axiom
People construct their own reality
- Social reality is subjective, nothing is objectively true
Does reality or your mental representation of reality matter more
Whether something is objectively true or not is irrelevant, your mental representation is what will shape your reality and therefore behaviour
The Hostile Media Effect
(example of fundamental axiom 1) Pro israli and pro arab participants given identical media clips. Were then asked about many variables based on this clip and peoples perceptions & answers varied greatly.
Conclusions: Whatever mental representations people had prior to watching the video, that was what they took from it
second fundamental axiom
Social influences are pervasive
Explanation of the idea that “social influences are pervasive”
Other people influence almost EVERY aspect of our lives, whether they are present or not. Its like a loop whereby Our perceptions –> Our behaviour –> Others perceptions –> Others behaviour –> Our perceptions… and so on
Attractive woman telephone study
Demonstrates fundamental axiom 2.
Male participants were either told they were talking to an unattractive or attractive woman. When men believed they were talking to attractive woman, they rated them funnier, warmer, smarter, more outgoing.
- When other people (seperate from experiment) listened, they found that the men who THOUGHT they were talking to attractive woman, were themsevles funnier, warmer, more outgoing.
Conclusion of telephone attractive woman study
The men PRODUCED THE BEHAVIOUR THEY EXPECTED WITH THEIR OWN BEHAVIOUR
3 basic motivational principles
People strive for mastery (basic motivational principle 1)
People want to be able to understand, predict & control their environments. Feeling out of control (ability to predict) increases our uncertainty.
- Perception of control is just about as good as actual control, as long as people FEEL they have control, that’s okay.
People seek connectedness (basic motivational principle 2)
People value “Me and Mine” (basic motivational principle 3)
3 basic processing principles
Accessibility, Conservatism, Superficiality vs. depth (systematic)
Accessibility
How quickly something comes to mind (availability heuristic), the greater the likelihood of it being viewed as true, or likely.
- Evolutionarily, we have acquired this as things that we experience more frequency are more likely to happen
Schema
Structured unit of knowledge (how we mentally represent objects/categories/scenarios)
How are schemas built
From the bottom up.
- Developed over time as a result of experience (one persons perception/schema will differ to another)
How are schemas activated
Top down - applied in order to interpret our world accurately